Ads and intent data work as sales tools when you’re selling to salespeople and marketers who go online often. But when your target audience isn’t online, you’ve got to approach sales differently. MarketingProfs is hosting a webinar ‘What to Do When Your ABM Target Isn’t Active Online’ on Tuesday, July 26, 2022. The MarketingProfs team says, “If you’re selling to engineers within a massive organization, for example, there’s a better than average chance—unless they’ve just changed jobs or they’re on the hunt for a new one—you won’t... [...]

Ads and intent data work as sales tools when you’re selling to salespeople and marketers who go online often. But when your target audience isn’t online, you’ve got to approach sales differently. MarketingProfs is hosting a webinar ‘What to Do When Your ABM Target Isn’t Active Online’ on Tuesday, July 26, 2022. The MarketingProfs team says, “If you’re selling to engineers within a massive organization, for example, there’s a better than average chance—unless they’ve just changed jobs or they’re on the hunt for a new one—you won’t... [...]