How to Create and Serve Accessible Content

To make your content accessible to the audience, you need to reduce basic barriers to comprehension, such as providing alternative text for images, which enables the audience to understand your message quickly. Content Marketing Institute’s Melissa Eggleston has shared a comprehensive article on serving accessible content to your audience. She says, “Though you care fervently about your content, it may occupy only a small (hopefully important) moment in the busy lives of others. Here are some ways to make those moments matter for more people. Lower your expectations I’ve conducted... [...]