Strategies to Create Accessible Emails

Email Accessibility refers to the creation of email content that is accessible, usable, and readable for all people including readers with disabilities. According to Marketing Week, Email open rates can be improved by making sure they’re readable and relevant for the maximum number of people. Elliot Ross has published a useful article on making your emails more accessible – and why it matters. He says, “As every marketer is probably already all too aware, email open rates average at around 20% – that means for every five people who receive your email, four won’t even open it. That... [...]