Tips to Get Accurate Campaign Analytics

Campaign analytics help you justify the value of your marketing investments. Merkle contributor Courtney Trudeau has shared useful tips to achieve accurate campaign analytics. She says, “Analytics that can provide insights across all your channels must rely on a foundation and infrastructure that can bring clean, standardized, and enriched data together and then integrate it with the platforms and tools in a seamless and efficient manner to use for this benefit. Too often when working with an organization, we hear about siloed data; data stuck in its channel of execution or data that is not... [...]