CMI’s Accurate Content Checklist

Content works for companies to grab consumer attention, but when the content is misleading or just downright wrong, it can also hurt trust. That is why content accuracy matters. Content Marketing Institute contributor Ann Gynn has published an article featuring a checklist for accurate content. She says, “Identify every original source included in the content – most will be people. (Original sources include anyone you’ve interviewed and information from your company.) These questions help assess the person’s veracity. Does the source exist? Are their identification details accurate? Some... [...]