Content research helps you to analyze online content, pick out the best-performing ideas, and craft a unique content strategy based on those conclusions. Ahrefs contributor Himanshu Gupta has shared nine tips to help you improve content research. He says, “Let’s dive into nine actionable content research tips I’ve learned along the way. 1. Focus on the right topic You need to choose a topic that helps you achieve a certain goal. For example, your goal with the article might be to: Drive organic traffic. Increase brand visibility. Get social shares. Build product awareness. For this,... [...]