This is a reminder for Adweek’s webinar to be held on November 1, 2022. Brand marketing budgets are usually the first to get cut during times of economic uncertainty—even though sustained investment in brand translates to improved awareness, performance and competitive advantage. Adweek is hosting a webinar ‘Recession-Proof Your Ad Spend: Embrace Brand on Top of Demand’ on Tuesday, November 1, 2022, at 1.00 pm EDT. The Adweek team says, “Get an in-depth look at why embracing brand on top of demand is the key to remaining relevant and competitive in today’s advertising... [...]

Brand marketing budgets are usually the first to get cut during times of economic uncertainty—even though sustained investment in brand translates to improved awareness, performance and competitive advantage. Adweek is hosting a webinar ‘Recession-Proof Your Ad Spend: Embrace Brand on Top of Demand’ on Tuesday, November 1, 2022, at 1.00 pm EDT. The Adweek team says, “Get an in-depth look at why embracing brand on top of demand is the key to remaining relevant and competitive in today’s advertising landscape from technology and media analytics leaders at Quantcast. You’ll... [...]

Effective online advertising helps us reach our sales goals. With well-designed ads, you can persuade your audience to take action. MarTech has shared 4 tips to maximize your ad spend and protect the customer experience The MarTech team says, “Here are four ways you can make the most of your marketing budget while driving meaningful results for your business. 1. Audit your ads No matter how hard you work to maximize your marketing spend, there will always be at least one campaign or channel that just isn’t giving you the most bang for your buck. In fact, studies show that 26% of marketing... [...]