The latest ‘MarketingExperiments’ blog post is titled “PPC Ads: What is search engine marketing best used for?”. Daniel Burstein says, “After our recent Web clinic, How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes, we received this question from Veronica Cisneros, lead Web designer and developer at websonalized.com”. PPC Ads: What is search engine marketing best used for? MarketingExperiments Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “11 Most-Tweeted Posts of 2011: Social media marketing, copywriting, email testing and more …”. Paul Cheney says, “In 2011, this blog produced 140 blog posts. Hopefully, you found some of those blog posts helpful in your day-to-day marketing work. If you did not, let us know in the comments and we’ll write 140 better ones next year. Of course, as a marketer, you’re probably one of the busiest people alive and you probably missed a few, if not the majority of, posts this year”. 11 Most-Tweeted Posts of 2011:... [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing-Sales Funnel Optimization: 3 questions to ask as you kickoff 2012”. Paul Cheney says, “On the MarketingExperiments blog, we often write about landing page optimizationand email optimization. And, while optimizing these channels can have an outsized impact on your results, you sometimes need to take a step back and look at your marketing campaign, even your sales-marketing organization, as a whole. So, with the new fiscal year right around the corner, grab every smart person you work with (yes, even those that... [...]

The latest ‘MarketingExperiments’ blog post is titled “Headlines on Deadlines (Part 2): How to consistently write effective headlines without working late”. Paul Cheney says, “Writing an effective headline takes time. It’s arguably the most important part of your copy, and skimping on the time investment usually produces skimpy results. When will inspiration strike? What will be your muse? As Douglas Adams said, “Writing is easy. You only need to stare at a piece of blank paper until your forehead bleeds.” Unfortunately, as a marketer, you don’t have the time (or goatee)... [...]

The latest ‘MarketingExperiments’ blog post is titled “Headlines on Deadlines (Part 1): How to consistently write effective headlines without working late”. Paul Cheney says, “There’s a lot written about headlines. Most of it is fluff. A little of it is true, or at least based on solid evidence. But I don’t think I’ve ever read anything that actually helps marketers write effective headlines in the fury of the daily grind. When you’re working on a project or a campaign, the last thing you need to do is sit around and wait for the creative muse to strike. You need to... [...]

The latest ‘MarketingExperiments’ blog post is titled “Landing Page Optimization: How to plan a radical redesign so you get a lift AND a learning”. Jon Powell says, “If you’re into online testing, you’ve probably experienced this problem: You changed more than one element on a page (or an ad) You ran the test You recorded a significant gain (or loss) Your boss asked you to replicate it somewhere else What do you do now? What made the difference here that will make a difference somewhere else?”. Landing Page Optimization: How to plan a radical redesign so you get... [...]

The latest ‘MarketingExperiments’ blog post is titled “Anxiety: Use privacy as a competitive advantage”. Brad Bortone says, “According to the MarketingExperiments’ conversion heuristic, anxiety is one negative factor that reduces the likelihood that your potential customers will complete that lead form or buy from you. One of the chief causes of anxiety for customers of late has been privacy. For example, 94% of 45-64 year olds think there should be a law that requires websites and advertising companies to delete all stored information about an individual”. Anxiety:... [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Campaign: Landing page optimization can help improve the return on your media spend”. Brad Bortone says, “Let’s take a quick look at the typical marketing funnel in 2011 to see how you can improve your results. If you’re like the average marketer, you spend a lot of money on media, such as: –          Broadcast TV ads –          Newspaper ads –          Magazine ads –          Outdoor advertising, such as billboards and transit advertising –         ... [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Wisdom: Testing basics prove worthy as a foundation for 2012 planning”. Brad Bortone says, “As I prepare to wade through hundreds of submissions for the MarketingSherpa 2012 Marketing Wisdom Report, (sponsored byHubSpot) I was compelled to take a final glance at the 2011 edition. While combing through the pages, many of last year’s submissions evoked some forward-thinking thoughts for 2012. Here are just a few of the standouts…”. Marketing Wisdom: Testing basics prove worthy as a foundation for 2012... [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Optimization: What your peers learned this year about Adwords, the inbox, and telling the truth”. Daniel Burstein says, “In today’s Web clinic at 4 p.m. EST – How to Increase Conversion in 2012: The last 20,000 hours of marketing research distilled into 60 minutes – MECLABS Managing Director Flint McGlaughlin will share our top 2011discoveries. But before we share what we learned, we wanted to hear from you. Here are a few of the top “Aha” moments from your peers”. Marketing Optimization: What... [...]