The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 10 test ideas for optimizing webinar invites”. Daniel Burstein says, “The majority of B2B organizations are increasing their marketing budgets for inbound marketing tactics. One of the most popular of those inbound tactics is virtual events and webinars, with 60% of marketers increasing their investment according to the MarketingSherpa 2011 B2B Marketing Benchmark Report“. Email Marketing: 10 test ideas for optimizing webinar invites MarketingExperiments Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “B2B Marketing: Top “Aha moments” of 2011 from your peers”. Daniel Burstein says, “It seems like 2011 just started, and just like that, in a flash, it’s almost over. Guess what? You’ll be saying the same thing about 2012 soon enough. But before you do that, take a few moments to stop and think about what you learned in 2011 that can help you optimize marketing performance in 2012″. B2B Marketing: Top “Aha moments” of 2011 from your peers MarketingExperiments Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Messaging: Discussing micro-decisions and flipping the funnel”. Daniel Burstein says, “After wrapping our most recent Web clinic, Email Messaging: How overcoming 3 common errors increased clickthrough 104%, our in-house documentarian, Luke Thorpe, and I grabbed lead speaker Flint McGlaughlin, Managing Director, MECLABS, to discuss a few key takeaways from the Web clinic …”. Email Messaging: Discussing micro-decisions and flipping the funnel MarketingExperiments Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “Marketing Optimization: You can’t find the true answer without the right question”. Daniel Burstein says, “It’s the holiday time, so let me talk about a holiday. Passover, naturally (hey, if you want to succeed in marketing, don’t follow the crowds). In the classic seder, there are The Four Sons. For this blog post, I’m going to focus on “the one who does not know how to ask a question” because I think that’s a perfect explanation of where many marketers are right now with their testing practices. For example,... [...]

The latest ‘MarketingExperiments’ blog post is titled “Quick Lifts: 4 ideas to increase email clickthrough”. Adam Lapp says, ““The goal of an email is to get a click.” –Flint McGlaughlin Editor’s Note: It’s a simple concept and you have likely heard it a lot if you’re a regular MarketingExperiments reader. If you can provide your prospect with enough value to get them to click out of their crowded, highly competitive inbox and onto your landing page, the email has done its job“. Quick Lifts: 4 ideas to increase email clickthrough MarketingExperiments Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “Evidence-based Marketing: How to overcome the overconfidence bias”. Daniel Burstein says, “What marketing errors are easiest to avoid? And how do we avoid making them? My answer would be…those related to overconfidence. And, as to the second question, I’ll take the rest of this blog post to attempt to answer that. – Are you too confident? In the business world, as in marketing, we usually look at confidence as a good thing. But the “overconfidence bias” can seriously harm your performance”. Evidence-based... [...]

The latest ‘MarketingExperiments’ blog post is titled “Value Proposition: Revealing hidden value in your products and offers”. Daniel Burstein says, “While the true value of your offer is critical, if you don’t optimize the perceived valueof that offer, that true value is meaningless from a marketing perspective. Take our MarketingExperiments Web clinics, for example. I’m not going to point any fingers, but there are a lot of bad marketing webinars out there that aren’t worth your time. Someone throws a few sales slides together the day before, pushes their product... [...]

The latest ‘MarketingExperiments’ blog post is titled “Research Update: The state of email marketing testing and optimization”. Daniel Burstein says, “In July, I wrote the blog post, Email Marketing Research: 7 steps for successful email marketing testing and optimization. In it, I discussed how continuous experimentation is the quickest path to peak performance. It enables marketers to go beyond best practices to learn what works for their organization and, more importantly, their customers. I’m preaching to the choir, right? Well, I also encouraged readers to take the... [...]

The latest ‘MarketingExperiments’ blog post is titled “Value Proposition: The key to improving agency and vendor performance”. Daniel Burstein says, ““Marketing is the ultimate custodian of the value proposition.” Dig it, doc… but what about those pesky consultants? #webclinic @aaron_bolshaw Tweeted this question through #webclinic during last week’s Web clinic. I quickly Tweeted back…”. Value Proposition: The key to improving agency and vendor performance MarketingExperiments Blog  [...]

The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Increase clicks and conversions with obvious links and consistent messaging”. Adam T. Sutton says, “Nothing can be assumed when you’re sending an email. You cannot assume recipients know where to click. You cannot assume they realize that the landing page and the email are connected. When you make these assumptions, you’re really hoping the audience will “figure it out.” But your audience does not want to “figure it out.” Sure, some of them will get it. But others will not realize your image... [...]