Effective advertising campaigns can help you establish your business presence and keep the sales growing. When it comes to online advertising, Google is the ultimate solution. Google Marketing’s Ketaki Sheode has published an article featuring three tips to maximize budget efficiency across media. She says, “For years, we’ve seen leading brands improve the efficiency of their ad operations and media using Display & Video 360 as a way to unify their campaigns across inventory sources, devices and markets. Today, we’ll share these marketers’ three best practices with some... [...]

MarTech has published ‘Why we care about advertising: A marketer’s guide’ explaining advertising in a transformed digital landscape. Akshat Biyani says, “This article covers the following key points: What are the best advertising practices? Changes in the advertising landscape today. Adapting to industry changes. Keys to successful advertising. Resources for learning more about advertising. What are the best advertising practices? The best advertising tactics are contextual and continue to evolve. Here are some guiding principles that can help with your advertising strategy. Why... [...]

Nicole Dean’s blog post is titled “Advertising Your Business Pros and Cons”. [Nicole Dean’s Blog] […]  [...]