Advertising on Instagram [Guide]

Instagram advertising is a method of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience. HubSpot contributor Ellen Bartolino has published a step-by-step guide to advertising on Instagram. She says, “If you’ve ever set up a Facebook ad, you’re about 75% of the way there. After Facebook acquired Instagram back in 2012, the platforms conveniently merged, making setting up Instagram and Facebook ads merely the difference of a couple clicks. So even though your intent is to run ads on Instagram, all of the ad setup, budgeting, scheduling,... [...]