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Sunday, February 23, 2025

OpenAI’s New Model Changes Everything [Podcast]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast ‘OpenAI’s New Model Changes Everything’. The HubSpot team says, “OpenAI’s latest feature upgrades makes using GPT easier than ever. In this episode, we dive into how the new image and file upload capabilities are a total game changer, and we unpack the roadmap toward GPT-5. Whether you’re a marketer or just curious about AI’s future, this episode gives you the insider... [...]

Use AI To Nurture Your Human Creators [Video]

Content Marketing Institute has published a new video ‘Use AI To Nurture Your Human Creators’. The CMI team says, “AI is a whiz at constructing, assembling, refining, and optimizing content. But does that do anything to make your creative team better? Robert Rose argues that the best investment in generative AI is one that inspires your creators, sharpens their minds, and deepens their perspectives as humans. To learn why, read this week’s Rose-Colored Glasses article.” Content Marketing Institute  [...]

AI Agents in 2025: Where to Start & What Really Works [Podcast]

HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast ‘AI Agents in 2025: Where to Start & What Really Works (No Hype)’. The HubSpot team says, “Kipp, Kieran, and guest João Moura (founder of CrewAI) dive into the evolution of AI agents, exploring their potential impacts on business operations and roles. Learn more about what truly defines an AI agent and their distinguishing components, how businesses are successfully integrating agents... [...]

This AI Analyzes Your Website Like a $10k Consultant [Podcast]

HubSpot has published the latest episode of the ‘This AI Analyzes Your Website Like a $10k Consultant’. The HubSpot team says, “Can technology replace a $10,000 consultant? Kipp dives into how you can harness AI tools like OpenAI’s Operator to revolutionize your website analysis, saving you time and money. Learn more about leveraging LLMs like Qwen 2.5 for user experience conversion rate testing, maximizing the $200/month investment into OpenAI’s Pro tier for advanced... [...]

How To Use AI to Start, Build & Grow Your Small Business [Video]

The latest ‘HubSpot Marketing’ video is titled ‘How To Use AI to Start, Build & Grow Your Small Business’. The HubSpot team says, “Transform your small business with these game-changing AI tools! From startup to scale, discover how artificial intelligence can save you hours and boost your productivity. Perfect for entrepreneurs, small business owners, and side hustlers looking to work smarter, not harder”. HubSpot Marketing  [...]

How to use AI to do quick competitive analysis [Video]

AI enhances competitive analysis by automating data collection, identifying trends, and providing actionable insights from vast datasets. It enables businesses to monitor competitors, predict market shifts, and make data-driven decisions faster and more accurately. Orbit Media Studios has published a new video ‘How to use AI to do quick competitive analysis’ featuring Andy Crestodina. It covers the following: AI competitive analysis for SEO: Grab the keyword gap report and clean up the data The SEO competitive analysis prompt and giving AI the CSV file The on-page SEO recommendations... [...]

These are the ways to get AI to recommend your brand [Video]

Orbit Media Studios has published a new video ‘These are the ways to get AI to recommend your brand’ featuring Andy Crestodina. The Orbit Medi team says, “This is how to make your brand visible in AI responses with Andy from Orbit Media. Yes, it’s time to learn how to rank in AI searches. We are in a new era of digital marketing. It’s a breakdown of seven practical steps to optimize your content, website, and online presence for AI-driven tools, chatbots and LLMs, such as ChatGPT, Gemini, Perplexity and Copilot. And of course, Google’s AI Overviews.“ Orbit Media... [...]

We Put AI Against a 14-Year Digital Marketing Expert [Video]

Ahrefs has published a new video ‘We Put AI Against a 14-Year Digital Marketing Expert’. The Ahrefs team says, “Can A.I. really compete with a seasoned digital marketer? In this showdown, a 14-year marketer faces off against a complete beginner armed with ChatGPT. Across three challenges—social media post, blog post, and Google ad copy—we put their skills to the test to see who delivers the best marketing results for an Italian chef’s online cooking course. Our judges critique their submissions without knowing who made them, diving into what works, what doesn’t,... [...]

How to Rank #1 When AI Is Taking Over [Podcast]

AI is transforming SEO by enhancing content creation, keyword research, and user experience optimization through smarter algorithms and predictive analytics. It enables search engines to better understand user intent and context, making high-quality, relevant content more crucial than ever for ranking success. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How to Rank #1 When AI Is Taking Over’ featuring Neil Patel and Eric Siu. The... [...]

How She Scaled an AI App to 3M Visitors/Mo Using AI SEO [Podcast]

Using AI to attract more website visitors involves leveraging tools like predictive analytics, personalized content, and chatbots to enhance user experience. By analyzing visitor behavior and trends, AI helps optimize SEO, create targeted campaigns, and drive meaningful traffic effectively. HubSpot has published the latest episode of the ‘Marketing Against the Grain’ podcast titled ‘How She Scaled an AI App to 3M Visitors/Mo Using AI SEO ft Chang Chen’ featuring Neil Patel and Eric Siu. The... [...]


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