HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘From Beginner to AI Expert in 30 Minutes: The 5-Step Framework You Need’. The video covers the following: Differentiating in AI relies on skillful prompting. OpenAI’s new model: simple, direct prompting needed. AI excels with guidance from domain experts. Use AI for scalable expertise reverse engineering. Optimize email writing styles for booking meetings. Integrate agents into teams... [...]

Using GPTs for marketing can significantly enhance customer engagement by generating personalized content, such as product descriptions and social media posts. These models also help streamline campaign strategies by analyzing market trends and automating content creation, making marketing efforts more efficient and scalable. Cyberclick has published a new video ‘Your Guide to the Most Powerful GPTs for Marketing’. The Cyberclick team says, “Get to know the top custom GPTs for marketers in this detailed guide. Whether you’re looking to enhance your SEO or generate creative hooks,... [...]

This is a reminder for the Adweek webinar to be held on September 19, 2024. AI revolutionizes immersive storytelling and virtual production by generating realistic environments and characters, allowing creators to craft more engaging and dynamic narratives. It also streamlines the production process, reducing costs and enabling real-time adjustments for more innovative and interactive experiences. Adweek is hosting a webinar ‘How AI Is Transforming Creative Production and Immersive Storytelling’ on Thursday, September 19, 2024, at 1.00 pm ET. The Adweek team says, “Discover practical... [...]

Content Marketing Institute has published a new video ‘Human Marketers Gather To Determine AI’s Role’. The CMI team says, “At the Marketing AI Institute’s recent MAICON conference, dueling ideas emerged about the role artificial intelligence should play in marketing. Robert Rose agrees with fellow presenters who say AI will fundamentally transform the industry. Yet, Robert remains convinced that marketers should focus on the real problems this technology can help solve rather than on how to rise to the occasion it presents.” Content Marketing Institute  [...]

Marketers know that AI has the power to transform their strategies by boosting engagement, efficiency, and creative effectiveness on social and beyond. But implementing these tools in their workflows can be another matter entirely. Adweek is hosting a webinar ‘The Social Marketer’s AI Implementation Playbook’ on Wednesday, September 18, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to harness AI to gain deeper insights into audience behavior, enabling more personalized and impactful campaigns, with marketing expert Swan Sit and Dash Hudson chief product officer Ryan... [...]

AI revolutionizes immersive storytelling and virtual production by generating realistic environments and characters, allowing creators to craft more engaging and dynamic narratives. It also streamlines the production process, reducing costs and enabling real-time adjustments for more innovative and interactive experiences. Adweek is hosting a webinar ‘How AI Is Transforming Creative Production and Immersive Storytelling’ on Thursday, September 19, 2024, at 1.00 pm ET. The Adweek team says, “Discover practical applications of AI-driven creative production technologies with Shutterstock... [...]

AI enhances social media marketing by analyzing user data to personalize content and optimize ad targeting, leading to higher engagement and conversions. It also automates routine tasks like scheduling posts, allowing marketers to focus on strategy and creativity. The latest ‘Masters in Marketing’ video is titled ‘How to use AI to find and scale winning Facebook Ads’. This video covers: How to use ChatGPT to become your personal Facebook Ads expert Facebook’s built-in AI tools that are absolute game-changers Advanced AI techniques for ad creation that’ll make your... [...]

Content Marketing Institute has published a new video ‘How Will You Turn to Face AI Change?’. The CMI team says, “Recent Andreessen Horowitz (aka A16z) research predicts skyrocketing budgets, spending, and experimentation around the use of generative AI tools in marketing. Robert Rose says A16z has good reason to hype an investment in AI-powered content operations. However, instead of pouring a budget into building AI models and use cases, Robert recommends investing in change management first.” Content Marketing Institute  [...]

Content Marketing Institute has published ‘Harness AI To Harmonize Your Brand Voice: A Step-by-Step Guide’. Erika Heald says, “Let’s delve into how you can use AI to define and reinforce your brand voice with a standardized framework that aligns with your company’s ethos and doesn’t stifle creative expression. Promise of AI in brand voice consistency AI’s capacity to analyze vast datasets means it can understand your brand’s voice across different contexts. By feeding the AI tool your brand voice guidelines, do’s and don’ts, successful content, and more, you allow... [...]

AI is revolutionizing marketing by enabling data-driven decision-making and personalized customer experiences at scale. It enhances targeting precision, automates routine tasks, and provides deep insights through predictive analytics. HubSpot has published the latest episode of ‘My First Million’ podcast episode titled ‘The AI App Doing $6M With 1 Employee’. It covers the following: Reddit trend leads to $6M ARR beauty app for men Male nail care influencers Sam upstages Shaan’s beauty score Spin-off businesses: Med Spas Aging influencers and modern male grooming... [...]