Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Get Your Agency Ready to Use AI’ featuring Katie Robbert. The SME team says, “Want to give your marketing agency a competitive edge with AI technology? Wondering how to find the people and choose the AI tools that are best suited to your needs? Discover a framework for integrating AI tools and technology into your agency’s processes.” Social Media Examiner  [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘$200M Founder Reveals Why Ai Can’t Replace Top 10% Of Marketers’. The HubSpot team says, “Kieran Flanagan is joined by Patrick Campbell (Founder of Profitwell, CSO at Paddle) to discuss why editorial taste is the most important skill in the future for marketers. Learn why taste is CRUCIAL in an AI world, the importance of feedback loops, why you have to have a video strategy to win, and why you need to create unique value for your consumers.” $200M Founder Reveals Why Ai Can’t... [...]

This is a reminder for the Adweek webinar to be held on June 21, 2023.  Adweek is hosting a webinar ‘How AI Deepens Your Understanding of Human Audiences: A Fresh Approach to Acquisition and Retention’ on Wednesday, June 21, 2023, at 1.00 pm EDT. The Adweek team says, “Learn how to future-proof your brand by using AI to increase efficiencies and drive more effective campaigns from Ericka Podesta McCoy, CMO of Resonate. You’ll find out how AI can tell you:     Who your customers are and what motivates them What consumers care about and how to connect and engage with them Why... [...]

It’s more difficult than ever to get a holistic understanding of consumers. They’re shopping differently. They care about issues much bigger than themselves. Adweek is hosting a webinar ‘How AI Deepens Your Understanding of Human Audiences: A Fresh Approach to Acquisition and Retention’ on Wednesday, June 21, 2023, at 1.00 pm EDT. The Adweek team says, “Learn how to future-proof your brand by using AI to increase efficiencies and drive more effective campaigns from Ericka Podesta McCoy, CMO of Resonate. You’ll find out how AI can tell you:     Who your customers are and... [...]

HubSpot contributor Caroline Forsey has published an article explaining how the HubSpot blog team uses AI. She says, “Ah, AI. It’s quickly become one of the buzziest words of 2023, akin to the popularity of the phrase “new normal” in 2022. And for good reason. AI is poised to completely revolutionize the ways in which we work, interact, and even play. I’ve been on the HubSpot Blog team for over five years, and in that time, I’ve seen plenty of changes. Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster... [...]

ChatGPT, Google Bard, and Bing Chat are the newest addition to the AI technologies influencing the marketing process. Search Engine Journal contributor Ludwig Makhyan has published an article comparing the ChatGPT Vs. Bard Vs. Bing. He says, “ChatGPT uses GPT technology, and Bard uses LaMDA, meaning they’re different “under the hood.” This is why there’s some backlash against Bard. People expect Bard to be GPT, but that’s not the intent of the product. Since Bing and Bard are both available on such a wide scale, they have to tune the responses to maintain their brand image and... [...]

Artificial Intelligence is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. MarketingProfs is hosting a webinar ‘Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content’ on Thursday, February 2, 2023, at 2.00 pm ET. The Adweek team says, “From ideation to publishing, AI writing technology is helping marketers speed up the content development process. In this upcoming webinar, Ryan Johnston, VP of marketing at Writer, will separate the facts from the hype and show... [...]

AI (artificial intelligence) marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. MarTech contributor Chris Wood has published an article on how to use AI to discover the causes behind customer actions. He says, “Marketers use any number of data points to inform the recommendations they make to customers. But do they really know the causes behind why customers prefer one product or message over another? One way to find out is using... [...]

AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI is often used in marketing efforts where speed is essential. MarketingProfs contributor Latane Conant has published an article featuring four ways AI can win you more customers. She says, “Here are four ways AI applied to Big Data in the revenue process can help businesses win more customers—no advanced technology degree required. 1. Surface new prospects to reinvigorate... [...]

Artificial Intelligence is transforming the way businesses operate. And even more so, AI brings the promise of meaningful customer experiences to build deeper brand loyalty and long-lasting customer relationships. Martech is hosting a webinar ‘Use the Power of AI to Deliver An Extraordinary Customer Experience’ on Tuesday, August 17, 2021, at 1.00 pm ET. Annette Franz CEO of CX Journey Inc. and Steve Zisk Senior Product Marketing Manager Redpoint Global will speak during the webinar. The Martech team says, “Join CX Journey’s Annette Franz with Redpoint Global’s Steve Zisk... [...]