HubSpot contributor Caroline Forsey has published an article explaining how the HubSpot blog team uses AI. She says, “Ah, AI. It’s quickly become one of the buzziest words of 2023, akin to the popularity of the phrase “new normal” in 2022. And for good reason. AI is poised to completely revolutionize the ways in which we work, interact, and even play. I’ve been on the HubSpot Blog team for over five years, and in that time, I’ve seen plenty of changes. Back in 2017, for instance, we completely upended our blog infrastructure with the introduction of the pillar-cluster... [...]

ChatGPT, Google Bard, and Bing Chat are the newest addition to the AI technologies influencing the marketing process. Search Engine Journal contributor Ludwig Makhyan has published an article comparing the ChatGPT Vs. Bard Vs. Bing. He says, “ChatGPT uses GPT technology, and Bard uses LaMDA, meaning they’re different “under the hood.” This is why there’s some backlash against Bard. People expect Bard to be GPT, but that’s not the intent of the product. Since Bing and Bard are both available on such a wide scale, they have to tune the responses to maintain their brand image and... [...]

Artificial Intelligence is helping marketers unlock their creativity and speed up content development—from ideation to outline-writing, editing, publishing, and more. MarketingProfs is hosting a webinar ‘Real-World Examples of How AI Writing Tech Is Helping Marketers Create Content’ on Thursday, February 2, 2023, at 2.00 pm ET. The Adweek team says, “From ideation to publishing, AI writing technology is helping marketers speed up the content development process. In this upcoming webinar, Ryan Johnston, VP of marketing at Writer, will separate the facts from the hype and show... [...]

AI (artificial intelligence) marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. MarTech contributor Chris Wood has published an article on how to use AI to discover the causes behind customer actions. He says, “Marketers use any number of data points to inform the recommendations they make to customers. But do they really know the causes behind why customers prefer one product or message over another? One way to find out is using... [...]

AI marketing uses artificial intelligence technologies to make automated decisions based on data collection, data analysis, and additional observations of audience or economic trends that may impact marketing efforts. AI is often used in marketing efforts where speed is essential. MarketingProfs contributor Latane Conant has published an article featuring four ways AI can win you more customers. She says, “Here are four ways AI applied to Big Data in the revenue process can help businesses win more customers—no advanced technology degree required. 1. Surface new prospects to reinvigorate... [...]

Artificial Intelligence is transforming the way businesses operate. And even more so, AI brings the promise of meaningful customer experiences to build deeper brand loyalty and long-lasting customer relationships. Martech is hosting a webinar ‘Use the Power of AI to Deliver An Extraordinary Customer Experience’ on Tuesday, August 17, 2021, at 1.00 pm ET. Annette Franz CEO of CX Journey Inc. and Steve Zisk Senior Product Marketing Manager Redpoint Global will speak during the webinar. The Martech team says, “Join CX Journey’s Annette Franz with Redpoint Global’s Steve Zisk... [...]

Artificial Intelligence is transforming the way businesses operate. And even more so, AI brings the promise of meaningful customer experiences to build deeper brand loyalty and long-lasting customer relationships. Martech is hosting a webinar ‘Use the Power of AI to Deliver An Extraordinary Customer Experience’ on Tuesday, August 17, 2021, at 1.00 pm ET. Annette Franz CEO of CX Journey Inc. and Steve Zisk Senior Product Marketing Manager Redpoint Global will speak during the webinar. The Martech team says, “Join CX Journey’s Annette Franz with Redpoint Global’s Steve Zisk... [...]

Artificial Intelligence technology has added a new dimension to business management. AI enables businesses and marketers to deliver personalized experiences to their customers. Search Engine Watch team has published a new guide ‘What Customers Expect in the Age of AI’ to help you understand your customers’ expectations in the age of artificial intelligence. SEW team says, “As brands are rapidly implementing new technologies to improve customer experiences, most customer believe that the future should entail of human and automated support. The future should comprise... [...]

Artificial Intelligence (AI) technology helps you to manage and analyze data sets that include multiple data sources in real-time. You can use AI to better understand how your prospects and customers are responding to your offers and plan your future campaign accordingly. G2.com Inc. contributor Andrej Kovačević has shared five ways AI is enabling marketers to improve lead generation. Kovačević says, “Although we’re still in the earliest stages of AI development, there are already a variety of real-world applications for the current technology in the lead generation process. The... [...]

The rise of Artificial Intelligence (AI) has enabled marketers to improve personalization and achieve better results. AI also reduces errors by helping marketers automate the marketing process. Search Engine Watch team has published a new report titled ‘What Customers Expect in the Age of AI’. This report will help you to understand the expectation of customers and meet them with the AI. SEW team says, “As brands are rapidly implementing new technologies to improve customer experiences, most customer believe that the future should entail of human and automated support. The future... [...]