HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Does Google Gemini Stack Up To ChatGPT-4?’. The HubSpot team says, “Google Launches Gemini! Kieran and Kipp discuss the impact of Google’s Gemini AI on the future of search. They highlight three core aspects that stood out to them: a better search experience, the ability to build bespoke web experiences, and the potential for multimodal search. They explore how Gemini will change how we search, transform the search user experience, and redefine the role of the searcher. They emphasize... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The 5 Biggest Marketing Opportunities For 2024’. The HubSpot team says, “Offering alignment with your audience is more important than brand recognition. Kipp is joined by Ralph Burns and Kasim Aslam (hosts of Perpetual Traffic) as they dive into the nuances of optimizing paid marketing. Learn more on pre-awareness targeting, the massive YouTube potential, and effective collaboration strategies with mid-tier creators.” https://www.youtube.com/watch?v=HeWMlET_k24 HubSpot  [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘5 AI Marketing Skills You Must Learn In 2023’. The HubSpot team says, “Kipp and Kieran dive into what your marketing team will look like in a post-AI world. Learn why an AI ops person will be critical for every marketing team, if channel expertise will or won’t become commoditized, huge opportunities for early marketers to transform your career, and how does in-person connection combine with AI?” 5 AI Marketing Skills You Must Learn In 2023 HubSpot  [...]