All marketing involves a flow of work from one process step to the next. AI Marketo automates these steps for many processes so your work flows more smoothly, quickly, and efficiently. A workflow is like a recipe for how to do a process right. In the case of a cooking recipe, such as when you bake a cake, you gather the ingredients, the tools (measuring cup, spatula, parchment paper, etc.), and follow the instructions in the recipe, step by step, in the proper sequence. Your work flows through these sequential steps. If you follow this process the same way every time, you get the same results... [...]