Exploring AI Personalization in Marketing

AI personalization in marketing enables brands to deliver tailored experiences by analyzing customer data and predicting preferences in real-time. This technology boosts engagement, optimizes campaigns, and drives higher conversion rates by offering relevant content to individual users. HubSpot contributor Sam Lauron has published an article featuring five use cases for AI personalization in marketing. She says, “In my experience, the biggest reason to use AI to personalize your marketing is that it enables you to scale your personalization efforts. Marketers are no strangers to using marketing... [...]