Revolutionizing B2B Brand Monitoring With AI-Powered Insights [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Revolutionizing B2B Brand Monitoring With AI-Powered Insights’ featuring Meghan Bazaman. George B. Thomas says, “Brand monitoring involves tracking public sentiment, often on social media but also in forums, reviews, and other channels, to understand how people feel about your brand. And it’s about to get much more complicated. That’s according to podcast guest Meghan Bazaman, who acknowledges the two-edged sword that AI could become: “AI can play a role in both helping with brand monitoring... [...]