Is Speed, Not AI Technology, the Real Enemy in Marketing? [Answered]

Artificial intelligence (AI) can help marketers improve the customer experience, increase engagement rates, and increase conversion rates. Content Marketing Institute contributor Robert Rose has published an article answering this question ‘Is Speed, Not AI Technology, the Real Enemy in Marketing?’. He says, “Today, you rely more and more on technology – generative AI, content automation, digital asset management, performance tools, etc. – to execute and measure better content efforts. You are now encouraged (warned, really) to get good at technology or else. But what does... [...]