The latest ‘Aweber’ blog post is titled “9 Ways You Can Get To Know Your Subscribers Better”. Crystal Gouldey says, “You’ve heard it a thousand times: you need to send personalized, relevant emails to your subscribers to get the best results. Makes sense. Who likes generic emails that waste time? There’s proof behind the theory, too. The MarketingSherpa 2011 Email Marketing Benchmark Report found that 99% of marketers surveyed reported that”. 9 Ways You Can Get To Know Your Subscribers Better Aweber Blog  [...]

The latest ‘Aweber’ blog post is titled “Bending the Email Best Practices Rules”. Rebekah Henson says, “Is it ever okay to break email marketing best practices? Which ones are breakable? And when? Best practices describe tested email techniques that other marketers have found successful. Best practices establish a baseline for your campaign. But a lot of times”. Bending the Email Best Practices Rules Aweber Blog  [...]

The latest ‘Aweber’ blog post is titled “HTML and Deliverability: What’s The Story In 2012?”. Amanda Gagnon says, “If you want to include images, videos, branding or a color scheme in your emails, you have to create them with HTML. Some people don’t want to do that (and that’s okay). They don’t want to learn HTML or hire a designer; plus, they believe sending HTML emails will bring down their delivery rates”. HTML and Deliverability: What’s The Story In 2012? Aweber Blog  [...]

The latest ‘Aweber’ blog post is titled “Could An Email Campaign Be Your Business?”. Rebekah Henson says, “Email marketing is designed to help established businesses connect with their customers on a regular basis – whether it’s through promotions, sales or a friendly newsletter. But in some cases, email marketing can actually be your business. There are plenty of big sites out there that began their business as an email list. How did”. Could An Email Campaign Be Your Business? Aweber Blog  [...]

The latest ‘Aweber’ blog post is titled “Could An Email Campaign Be Your Business?”. Rebekah Henson says, “Email marketing is designed to help established businesses connect with their customers on a regular basis – whether it’s through promotions, sales or a friendly newsletter. But in some cases, email marketing can actually be your business. There are plenty of big sites out there that began their business as an email list. How did”. Could An Email Campaign Be Your Business? Aweber Blog  [...]

The latest ‘Aweber’ blog post is titled “Don’t Kill the Romance: 7 Email Marketing Buzzkills to Avoid”. Rebekah Henson says, “It’s the age old story of subscriber meets email campaign. Sometimes it’s love at first sight. Sometimes the relationship takes a little warming up first. And sometimes, it’s just one relationship buzzkill after another. Is your campaign irritating subscribers more than connecting with them? It could be if you’re making any of these mistakes”. Don’t Kill the Romance: 7 Email Marketing Buzzkills to Avoid Aweber Blog  [...]

The latest ‘Aweber’ blog post is titled “5 Ways to Wake Up Your Email Campaign”. Rebekah Henson says, “As a small business owner, you probably understand that getting customers to engage with your email campaign is a big factor in its effectiveness. How do you design a campaign that your customers will want to read regularly? There’s one key word in that sentence: Design. If you’ve been sending plain text emails to your”. 5 Ways to Wake Up Your Email Campaign Aweber Blog  [...]

The latest ‘Aweber’ blog post is titled “Exploring Your Email Marketing Goals, Part II”. Crystal Gouldey says, “A few months ago, we asked you to think about how email marketing can help your business. Some of you may have breezed through that worksheet; you have a good grasp on what you’re doing and what you want to accomplish (if not, go start with that one now). You’re at the point in your campaign where you have one burning question: what next?”. Exploring Your Email Marketing Goals, Part II Aweber Blog  [...]

The latest ‘Aweber’ blog post is titled “Improve Deliverability in Two Simple Steps”. Rebekah Henson says, “Some experts will tell you that email deliverability is based on what you write in your subject lines or how you design your messages. In reality, deliverability is more involved than that. Deliverability is increasingly influenced by how your readers engage with your emails: Do they open your messages or delete them as soon as”. Improve Deliverability in Two Simple Steps Aweber Blog  [...]

The latest ‘Aweber’ blog post is titled “An Email of Super Bowl Proportions”. Amanda Gagnon says, “Super Bowl commercials are the holy grail of advertising. Anyone who pays $3.5 million for a 30-second spot is going to make their ad damn good. Which means if you’re using email to market your business, there’s an awful lot of inspiration you can pull from those gems”. An Email of Super Bowl Proportions Aweber Blog  [...]