Amazon holiday shopping outlook [Guide]

Search Engine Land has published a new guide for advertisers called ‘Amazon holiday shopping outlook’. Andy Tylor says, “With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their strategy for the core stretch of Q4. Part of that planning revolves around: Mapping out how budgets will be spent over the final month and a half of the year. Which days to push the pedal most on. We dug deep into the more than $400 million in Amazon ad spend under management annually at Tinuiti (my employer) to: Quantify what we’ve seen in the past... [...]