Everything You Should Know About Amazon’s Sponsored Display Ads

Amazon launched Sponsored Display advertising options in September 2019. With this option you create display campaigns in minutes with a budget of any size and reach the right audience for your business both on and off Amazon. Merkle’s Melissa Reilly has published a detailed article on Sponsored Display ads. Reilly says, “There are a few key differences that separate Sponsored Display from advertising on the DSP: Cost model: Sponsored Display is charged on a cost-per-click basis while the DSP charges on a CPM model. Creative: Ad creative on Sponsored Display can not be customized... [...]