How to Successfully Launch and Market an App

The mobile app industry is a lucrative one – it’s expected to generate $935 billion in revenue by 2023. On the one hand, this is great news because the popularity of mobile apps has been, and will continue to be, growing steadily, while on the other hand, this means that you’ll have to distinguish yourself from the pack and find your own place in the sun. Stats say that there are more than 3 million apps in the Google Play Store, while the Apple App Store houses more than 1.8 million apps. It’s obvious that you’ll have to deal with fierce competition. The quality of your app isn’t... [...]