HubSpot on Artificial Intelligence in 2023

Artificial intelligence (AI) marketing is the use of AI to gather customer insights and create better content. AI-guided marketing assets are personalized and optimized for the customer journey. This can include chatbots, targeted advertising, and content generation. HubSpot contributor Caroline Forsey has published an article featuring a review of the Artificial Intelligence in 2023. He says, “I remember first testing chatGPT in early January — and being so concerned about it replacing my job that I called up Jasper’s Head of Enterprise Marketing for an interview. From there, things... [...]