Three Steps for Audience Segmentation

With audience segmentation, you get to learn about your target audience. The more you know about your visitors, the better chance you have at turning them into customers. Business 2 Community contributor Jared Atchison has published an article highlighting three steps to segment your audience in 2022. He says, “One of the best ways to build rapport with your audience and secure more sales is with customer segmentation. Essentially, segmenting is the process of dividing existing customers and qualified leads based on their unique interests, goals, and pain points. Segmenting is also an excellent... [...]