The latest ‘MarketingExperiments’ blog post is titled “Hidden Friction: The 7 Silent Killers of Conversion”. Austin McCraw says, “Friction is one of the greatest obstacles to your conversion process, and though most marketers currently have some idea of what Friction is, many are only seeing half the picture. When asking marketers to identify the Friction associated with a conversion process, the response is often very confident. Usually, the number of form fields on a page will be pointed out first, the number of steps in a process next”. Hidden Friction: The 7 Silent... [...]

The latest ‘MarketingExperiments’ blog post is titled “Customer Value: 4 tips for crafting segmented value propositions”. Austin McCraw says, “We’ve all heard the saying “someone’s trash is another one’s treasure.” The same holds true to the value your product and/or service offering brings to the world. If different pockets of people like you better for different reasons, how can you create a single, competitive value proposition that addresses all of them? Austin McCraw and Flint McGlaughlin are researching and writing a book to help you craft effective value... [...]

The latest ‘MarketingExperiments’ blog post is titled “Live Experiment (Part 2): Real testing is messy”. [‘MarketingExperiments’ Blog] […]  [...]