In its series explaining various Google Ranking factors, Search Engine Journal contributor Miranda Miller has published an article explaining whether Author Authority is a Google Ranking Factor. She says, “When determining the overall quality of a webpage and how well it answers a search query, Google emphasizes E-A-T. That is Expertise, Authoritativeness, and Trustworthiness. But does this include the E-A-T of the author? Does it matter if the piece was written by a genuine expert rather than a recent journalism graduate? Author authority is a concept that has been around for years. And... [...]