Alex Becker says he routinely ranks for keywords that get 5k, 10k, even 20k searches per month. Three principles direct his work to accomplish this: • Google favors sites structured in silos, especially sites with strong internal linking • Google give preference to relevant and unique content. They are trying to benefits their searchers, after all. • Video, especially YouTube video, rises to the top of the search results And, one more thing, Google still honors relevant, high PR links. And for the foreseeable future, it will continue to highly rank sites with high-authority links... [...]