PPC Hero Highlights Dangers of Automation in Marketing

Marketing automation is all about software handling routine marketing tasks without the need for human action. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising. PPC Hero contributor Luke Carlino has published an article highlighting six dangers of automation in marketing. He says, “Automation software may be one of the greatest business development tools invented to date. However, there are some dangers to becoming too dependent on automation; it could be costing you a ton of profit, and, if you are not... [...]