Kristen Dunleavy says, “So you have a website, you’re on Facebook, and you’re working on content for your blog. You might be wondering, “Where the heck does email fit into this equation?” and: “How am I supposed to find time for email marketing?” Good news: Email marketing can complement any marketing strategy. Even better news: It shouldn’t take more than about an hour of your time each week. Here’s how you can use email with each part of your marketing strategy”. How Email Fits Into Your Marketing Strategy Aweber Blog  [...]

Olivia Dello Buono says, “Are you thinking about using Facebook ads? Or maybe you are using Facebook ads, but aren’t getting the results you want. In either case, you can get better return on your investment if you use these easy tips when running your campaigns. 1. Start with Split Testing Your Facebook Ads Split testing is basically the practice of varying one thing in a series of ads and measuring to see which change received the best results. So when you are going to split test a set of ads, you’ll test which different keywords, images, text, or types of ads performed the best for... [...]

Kristen Dunleavy says, “When Henneke Duistermaat ditched her demanding corporate job to start her own business, she only had one plan: create great content. She launched her website, Enchanting Marketing, with the goal of helping others do the same. But to be successful, Henneke needed to gain a loyal following so she could monetize her business. Here’s how she did it with email marketing. Getting Email Sign Ups with Guest Blog Posts… Henneke gained about 300 subscribers to her email list before she even started her business thanks to a smart, two-pronged strategy. First, she researched... [...]

Kristen Dunleavy says, “Evan Carmichael believes in you. No, really, he does. Evan’s mission in life is to help one billion entrepreneurs succeed. He uses his website, EvanCarmichael.com, as a giant support network where he provides advice and inspiration to entrepreneurs everywhere. What makes him the expert? When he was 19, he built and sold a biotech software company. It wasn’t easy; his business nearly tanked and he had no one to turn to for help. He realized that lots of entrepreneurs had the same experience, so he began sharing his stories and expertise. His practical approach took... [...]

Monica Montesa says, “If you have a habit of creating and sending emails without looking back to see how they performed, you’re not alone. However, this is one scenario where becoming a #DataGeek will work in your favor. There’s a lot you can learn about your subscribers when you know how many of them are opening your emails, clicking links or even unsubscribing from your email list. Maybe your subject lines aren’t enticing enough to get subscribers to open your emails. Or maybe the content in your message is irrelevant to your readers. Whatever the issue, reviewing your email analytics... [...]

Mohammed Ahmed says, “For most brands, reputation is everything. After all, how others perceive you can have a huge impact on your relationships. And no matter what your unique brand personality is, at the end of the day, you want your reputation to be positive. But have you ever stopped to consider how your email sender reputation is doing, too? If your email reputation stinks, it’ll affect the kind of relationship you have with your subscribers too. Every email you send, every subject line you write and even the email address you send from all contribute to your reputation – and that... [...]

Monica Montesa says, “Barbecues. Beach trips. Stand-still traffic. Fireworks. As the U.S. prepares to celebrate another year of independence, there’s another holiday trend Americans can expect to look forward to: July 4th-themed emails. Whether you plan to host a huge sale, offer exclusive discounts or simply take an Independence Day spin on your typical content, getting your emails to stand out in the inbox can be a doozy – especially when there are hundreds of other businesses tying the holiday to their emails too. So what can you do? Fortunately, it is possible to increase the chances... [...]

Brandon Olson says, “We’ve got a fantastic lineup of speakers at our upcoming ASCEND Digital Marketing Summit in October. To introduce you to these incredible speakers, we’ve organized three special#AWeberHour Twitter chats. Our first chat will be Wednesday, July 1, from 2-3 p.m. ET. We’ll be chatting with three conversion optimization experts who will be sharing ways you can get higher conversions by optimizing your marketing efforts. The top chat contributor will receive some AWeber goodies, so be sure to participate!”. How to Optimize Your Marketing for Higher Conversions Aweber... [...]

Tom Tate says, “Okay, I’ll make a bold statement here. The future is in podcasting. Let me explain why. In the beginning, there was the blog. And the blog was good. With a blog, anyone with internet access can easily carve out their own little slice of the web to grow their audience, share their expertise and interact with new communities. The ability to establish trust and credibility with engaging blog content gives businesses and professionals a clear advantage, no doubt”. Podcasting: Are You Ready For the Movement? Aweber Blog  [...]

Wanie Mokhtar says, “Creating content, such as emails, is a great way to connect with a mass audience. But there’s a lot more to it than simply writing an email and hitting send. While you may have a dozen, hundreds or even thousands of subscribers, it’s important to remember that among that list exists a variety of individuals with different needs, motivations and experiences. As a result, this means that, sadly, not every piece of content you create will be a perfect fit for everyone. So how can you nurture your diverse audience with content that’s relevant to every individual?”. 5-Minute... [...]