Rebecca Pollard says, “Searching for a tactic to send more traffic to your website sign up forms and grow your email marketing audience? Facebook’s a good option. With 1.65 billion monthly users, Facebook gives you a huge audience, who you can connect with, drive to your site and get to join your subscriber list. At AWeber, Facebook ads are one of our highest-performing Facebook strategies. When done correctly, Facebook ads are budget friendly, bring in qualified leads and reach a large audience, unlike unpaid Facebook posts (algorithm changes are a pain). In this post, I’ll walk you... [...]

Marina Hoffmeier says, ““Grow an email list,” they said. “It will be easy,” they said. Growing an email list isn’t rocket science, but it does take some work. Not just work, but strategy. And part of that strategy should include social media. The number of active social media users in the United States is at an all-time high of 78 percent and that doesn’t include the billions of other users worldwide. Promotions, polls, sweepstakes, contests and quizzes help you grow your email list by providing a personal experience and an interactive way to connect with users. If you’re part... [...]

Monica Montesa says, “If you use an ebook or another type of lead magnet to incentivize people to subscribe to your email list, you want to get the most out of it. After all, you put a lot of time and effort into creating that beast, and you want to make sure it’s living up to its full potential. Aside from simply promoting your lead magnet using a sign up form on your website, you can also use it in other areas where you’re currently driving traffic. One place that’s worked well for us (which we think will work well for you, too!) is… our blog. Sharing Your Lead Magnet on Relevant... [...]

Olivia Dello Buono says, “ICYMI, we’re huge fans of using interactive content in email. Whether you’re trying to improve your campaign, tell a story, or simply add a bit of flair to the inbox, interactive content is the way to go. And one of the easiest ways to do so is by adding animated GIFs to your emails. “GIFs are a great way to engage your audience with interesting, eye-catching content,” says Jay Moore, AWeber’s Educational Video Specialist. “At the same time, they’re easy to create and allow you to show off your product, concept or idea.” There’s pretty legit research... [...]

Marina Hoffmeier says, ““People don’t always remember what you say or even what you do, but they always remember how you made them feel.” – Maya Angelou What you say is powerful, but how you say it leaves lasting impact. Imagine how the verbiage would be noticeably different in an email about financial investments compared to an email about a doggy daycare. No matter what kind of business you have, tone of voice helps you connect with your audience. Tone as a way of personification Tone and voice are two entirely different things but when you put them together effectively, they can... [...]

Liz Willits says, “In a perfect world, all email services would display emails the same way. There would be no default setting to block images, or funky changes to the color of your text. Nor would you have to worry about your email content getting clipped (we’re looking at you, Hotmail and Gmail). And you wouldn’t have to worry about your subscribers seeing a different (ugly) version of the email you originally designed and sent. But email services don’t display all emails the same way. ☹️ As a result, we must find ways to make sure that our emails will display correctly for all... [...]

Kristen Dunleavy says, “Have a growing audience and a solid content strategy? Congrats! You’re on your way to monetizing your business with paid products or services. So how exactly can you make that happen? We talked to photographer Jared Polin, who makes a living from selling his photography guides to his 200K+ email subscribers and 500K+ YouTube followers. In the first part of our case study with Jared, we covered his free content strategy, where he explained his process for creating content and driving traffic to it with email. This time around, we wanted to know how he balances his... [...]

Tom Tate says, “On this episode of Ask Me About Email Marketing, we chat with writer, podcaster, speaker and brand strategist Nick Westergaard to get his take on the current landscape of digital marketing. Nick shares with us actionable insights on how to build a strategy, connect your digital dots, and get the most out of your limited time and resources. Nick’s latest book, Get Scrappy: Smarter Digital Marketing for Businesses Big and Small, offers a fresh perspective on how to develop a multi-channel marketing strategy, whether you are a solopreneur, or on a large team at a big business. In... [...]

Jason Moore says, “Video is a great way to deliver content, enabling you to both tell and show. It also allows you to add a more personal, human element to your brand in a way that the written word is not always able to (by literally showing people in the video). So, what makes video so good? And how can you use it to add a human element to your brand? And how does email fit in to all of this? Well, let’s start off by looking at just how effective video is… People love video When TV first started to get popular decades ago, studio executive Darryl F. Zanuck said that it wouldn’t take... [...]

Grace Stoeckle says, “AWeber just launched our new mobile app, Curate. Why do I mention this in an article about metadata? Because Curate relies entirely on metadata to create beautiful, readable newsletters for our customers. Metadata is the life force behind Curate. Does your website suffer from being “un-shareable?” It was during the course of Curate’s beta study that the importance of metadata for the typical AWeber customer—like you—came into hyper focus for me. We gave Curate to dozens of AWeber customers, and some of them wondered why their own websites were not cooperating... [...]