Tom Tate says, “Like many marketers, I can get overwhelmed when it comes to producing high-quality content on a consistent basis. That’s why I find the idea of repurposing content so appealing. If you’ve been following our blog, you’ll remember Monica’s post on repurposing content. I was so inspired by the ideas she compiled, that I wanted to share them with you, our podcast listeners. In this week’s episode, I discuss the value of repurposing your content – and, more importantly, ways you can start doing it today. In this episode, you’ll learn: – How to find your most... [...]

Monica Montesa says, “When it comes to creating emails, there are two types of people in this world: those who struggle with developing consistent, valuable content for subscribers, and those who don’t. And it seems like the majority of us fall into the first group, according to Content Marketing Institute and MarketingProfs. In fact, 60 percent of B2B marketers said that producing engaging content was one of their top challenges; meanwhile, 57 percent said they struggled with creating content at a consistent cadence. But for many marketers now, the issue isn’t just a matter of coming... [...]

Olivia Dello Buono says, “There’s a difference between being influential and being “sales-y.” Here’s where sales gets a little fuzzy for most people. How do you know when you’re pushing too much? How do you know if you’re doing enough? John says influence comes from uncovering people’s needs and wants – and delivering value that helps address them. Another great way to avoid sounding like a salesman? Speak as though you’re talking to a friend, human to human. In other words, keep your content personal and aim to solve the problem of each individual you’re reaching out... [...]

Olivia Dello Buono says, “Creating consistent, high-quality content is the best way to keep your email subscribers happy and engaged. But not everyone is bursting at the seams with new content ideas, much less has the time to create neatly packaged emails to share those ideas. Now there’s a faster, easier way to keep in touch and share news with your subscribers: AWeber’s new mobile app, Curate. What is Curate? Curate is the email newsletter app that lets anyone send beautiful, curated newsletters. How does it work? Just save any content you want to share – articles, videos, links and... [...]

Olivia Dello Buono says, “It’s not a new concept, but it’s getting a lot of hype lately amongst the email community. It’s even been coined the “next big thing” in email. We’re talking about interactive content. Interactive content brings a fresh approach to email, a channel often looked to as static and dated. (We know that’s not true.) Personalization, animation, segmentation; the possibilities are endless. And it’s not just about creating really, really, ridiculously good-looking emails. Interactive email can: – Make your content more compelling – Improve your... [...]

Kristen Dunleavy says, “Eight years ago, Jared Polin filmed a video of himself talking about his camera gear. It was awkward. He was visibly uncomfortable in front of the camera. But he kept going. He created another video. And another, and another. In 2010, he launched his website Fro Knows Photo to show off his photography expertise and land some freelance jobs. His following back then was non-existent, but he kept creating. Slowly, people began to notice. They asked questions about his techniques and Jared answered them the best way he knew how: with videos. Today, Jared has nearly 500K... [...]

Ryan Robinson says, “Since it’s inception, email marketing has catapulted into becoming the primary method by which most businesses generate a substantial portion of their revenue. In fact, a few of my products are only available for purchase if you’re in my email community. To me, email marketing represents so much more than just a revenue driver for my business. There’s already an incredible amount of resources out there about how to use email marketing for growing your email list and bringing in revenue. But not much is said about how you can use your email marketing to actually... [...]

Liz Willits says, “If you’re reading this, you already know how important your email list is. After all, you’ve been in business a while. You know you’re supposed to build an audience of excited fans who can’t wait to buy your next product or service. You’re well aware that you should spend more hours, days, months … maybe even years painstakingly building up your list so you can reach those thrilled would-be customers as soon as you hit send. But frankly, you just don’t have that kind of time to devote to building your list. Right? The good news: You don’t have to spend weeks... [...]

Olivia Dello Buono says, “Minimalism is all the rage these days. Just ask Marie Kondo, whose fresh and unabashed guide to home organization, The Life Changing Magic of Tidying Up, has become a #1 New York Times Bestseller and amassed a cult-like following. Rather than give a laundry list of items to throw away, she encourages us to focus on what we want to keep. The things that bring us joy. And while the famous decluttering guru might be referring to the home, her tips can easily be applied to something seemingly unrelated: your email list. A healthy list is non-negotiable. A healthy, well-maintained... [...]

Liz Willits says, “If you work at a small business, you’re familiar with the daily challenges: the endless to-do list, a calendar crammed with meetings and the constant switch between managing all the things, from customer service to marketing your business. When it comes to email marketing, you probably do it all yourself too. You plan, write and design every email. And unless your emails convert 100 percent of your leads into customers, you might often wonder, ‘How could I improve my email marketing strategy?’ To help answer that question, we surveyed approximately 1,600 small businesses... [...]