Liz Willits says, “Imagine the perfect blog post. Your perfect blog post brings thousands of people to your site. Your audience reads it from top to bottom, gives their love in the comments and shares it on their social media profiles. An industry expert links to it in one of their blog posts. And ultimately, you see a huge spike in revenue as it brings your website and business into the spotlight. But wait, there’s more! Months after you initially published your perfect blog post, it continues to draw website visits, shares and increased revenue. Why does your perfect blog post have such... [...]

Jason Moore says, “Webinars are great for educating others – they help you reach out to your audience, show off your product and even interact with attendees through Q&A. But even after the webinar is over, that doesn’t mean the communication with your audience should end. Why run a webinar? First though, let’s step back a bit. This post started with the line “webinars are great.” But why is that? According to a survey conducted by the team over at the webinar hosting service, ReadyTalk, clients who ran webinars saw 20-40 percent of registrants turn into qualified leads. Think... [...]

Tom Tate says, “We frequently talk about the impact of email marketing on our lives. Email saves us time, helps us grow our businesses, and empowers us to form relationships with people we value. But what about the industries we work in? How is email evolving the way we work? Digital marketing has the power to disrupt traditional industries. Content creators, entrepreneurs and small businesses can now find and communicate directly with their audiences through engaging new channels. In this latest episode of the Ask Me About Email Marketing podcast, we take a look into how pro-marketer, successful... [...]

Monica Montesa says, “Bringing a new product into the world is an exciting time indeed. After spending hours, weeks and maybe even months crafting This New Thing that your audience will love, you deserve to beam with pride… and maybe feel a little anxious to get the word out. But wherever you are in the development process, it’s never too early to think about how you’re going to promote This New Thing. And as part of that plan, there should definitely be a place for email marketing. According to Direct Marketing Association, 66 percent of consumers have made a purchase as a result of... [...]

Kristen Dunleavy says, “Email automation: everybody’s doing it. Ninety-one percent of marketers say automation is critical to their success. Companies using automation see 53 percent higher conversion rates than those not using automation. Seventy-eight percent of marketers say that automation makes them money. I haven’t even mentioned all of the time-saving, trust-building, subscriber-educating benefits, but I think you get the point. Email automation gets results. So why haven’t you tried it yet? Maybe you thought that automation was for bigger, more established businesses. Maybe... [...]

Tom Tate says, “In December of 2015, we kicked off our podcast with our CMO, our Creative Director, and a single question: How could I use email marketing to support my book launch? In episode 12, we take that question to another level with an engaging Q&A session with Honorée Corder, a speaker, coach, and authorpreneur. What makes Honorée qualified to talk to us about publishing and tribe-building? She’s released 19 unique self-published books! Honorée and I chat about publishing, email personalization, content tips for small businesses, and much more”. How do I publish,... [...]

Liz Willits says, “How can I make the best, most engaging email ever? That’s a great question. To answer it, there are a few options. You could send various versions of emails to your subscribers in the hopes that you’ll magically hit upon an email that performs better. But this doesn’t guarantee you’ll find a solution and it takes a lot of time. Or you could search Google to see what other companies say is the secret to the best email. But, unfortunately, online research only tells you what worked for other email marketers’ audiences, not necessarily what will work for your audience”. 5... [...]

Olivia Dello Buono says, “I just got back from Social Media Week NYC, one of the biggest industry events of the year. Social media marketers from across the globe came together in the Big Apple to learn from some of the most influential names in marketing. Among them were Forbes, BuzzFeed, The Coca-Cola Company and IBM, just to name a few. Are you starting to feel a twinge of conference FOMO? So here I am, post-conference, brimming with actionable tactics and inspiration that I just can’t keep to myself. Here are nine things that I learned and how they translate to your email strategy: 1.... [...]

Tom Tate says, “Growing your list is crucial to scaling your business or brand. On this episode of Ask Me About Email Marketing, I interview Amy Schmittauer from SavvySexySocial.com to learn how she managed to grow her list of email subscribers by tapping into her 2.3 million views on YouTube. Amy shares her social and email marketing expertise, letting us know how to form lasting relationships through the inbox. In this episode, you’ll learn: – The importance of clarity, and the value of simply asking – How to use specific YouTube tools to help drive traffic back to your site –... [...]

Brandon Olson says, “The “thank you” page is one of the best places to convert subscribers into customers. Here’s why: Your thank you page (also known as a confirmation page) is the very first thing your new subscribers see after joining your email list – even before reading the very first email they get from you. That makes it a prime opportunity to introduce them to your products or services, or move them deeper into your marketing funnel”. How to Use Thank You Pages to Convert Subscribers into Customers Aweber Blog  [...]