Kim Robbins says, “Water daily, direct sunlight, and lots of love. Okay, just kidding, but I really do LOVE to code and design email templates, and there’s lots you can do to care for your email template to make sure you’re getting the most out of it! Emails thrive better in some environments than others. As an email designer, I do my best to code templates that will work well across all email clients, browsers, and apps. If you’ve ever tested your emails to different combinations of browsers, email clients, and apps, you may have noticed your emails display differently depending on... [...]

Monica Montesa says, “With the new year quickly approaching, it’s the perfect time to review your overall email marketing strategy and make plans for a fresh start come January 1. And what better place to start than with your subscriber list? Cleaning up inactive subscribers from your email list is an easy way to set yourself up for success for the new year. It ensures that you’re emailing the people who want to hear from you, and it’ll help improve your overall engagement. To find out if your subscribers want to remain on your list, you’ll need to send them a re-engagement email.... [...]

Brandon Olson says, “The online world is saturated with content. Need proof? Look at your inbox. How many promotional emails do you get on a daily basis? Or look at your Facebook news feed. I don’t even remember liking that page! With so much content seemingly shoved in people’s faces, how do you break through the noise and grab someone’s attention? It’s tempting to think: “I have to create more content so I can get noticed.” But don’t fall into this trap. The solution is surprisingly much simpler. At our recent ASCEND Digital Marketing Summit, Jason Miller of LinkedIn put... [...]

Olivia Dello Buono says, “Another week, another AWesome #emailchat! Yesterday, we discussed the ways you’re pairing social media with your email marketing efforts, covering everything from tools and platforms to content strategy and tips for growing your list. ICYMI, here are your top 7 trends for a winning email and social strategy: 1. You’re using social to drive traffic and awareness to your signup form. I use social to drive traffic to my site (which hosts my main content.) Contextual optin forms do the rest! @tnrt Adding a sign up form to your FB page is an awesome way to promote... [...]

Kristen Dunleavy says, “GIFs are more than wiggly cats and sassy pugs. They give us an easy way to communicate ideas, make emotional connections, and delight customers. Maybe that’s why 23 million GIFs are posted to Tumblr daily. With more and more marketers embracing GIFs, we thought we’d give you a little something to wow your subscribers this holiday season. As AWeber’s gift to you, we’ve created more than a dozen GIFs you can use in your holiday emails. You can use these GIFs to promote a holiday sale, seasonal newsletter or simply wish your subscribers a happy holiday”. Your... [...]

Monica Montesa says, “When you created your sign up form, you probably spent the majority of your time writing the copy and fine-tuning the design. But how much time did you spend thinking about the copy on your call-to-action (CTA) button? If you defaulted to the usual “submit” or “sign up” copy, chances are it didn’t take much time at all. But that means you might  be missing out on a big opportunity to convince even more people to sign up to your email list. To help make the most of your sign up form and increase conversions, here are eight best practices you can test: 1.... [...]

Christina Sullivan says, “There’s no denying that podcasts have grown in popularity over recent years. In fact, 33 percent of Americans older than age 12 have listened to at least one podcast, according to the Pew Research Center. With endless podcasts out there, it can be tough to narrow down the key shows and episodes that you’re most interested in. If growing your email list is on your list of things to do, check out these three episodes of “The Top” with Nathan Latka”. Three Podcast Episodes to Help You Grow Your Email List Aweber Blog  [...]

Kristen Dunleavy says, “Your email could contain the secrets of the universe – but if your subject line stinks, no one is going to read it. While there is no magic formula to create the perfect subject line, there are a few tried-and-true tactics that consistently get awesome results. Try one of these subject line types on your next email and watch your open rates soar. Short and sweet Did you know that subject lines with 30 characters or less have an above-average open rate? It makes sense considering that 40 percent of emails these days are opened on mobile first, where you can only fit... [...]

Monica Monteasa says, “Webinars have become a must-have marketing tactic for many business owners over the years. And it’s obvious why: they’re great for raising brand awareness and educating your audience in an interactive way. But did you know that webinars can also help you grow your email list? If  not, you’ll definitely want to check out the latest Quick Tips episode to see how you can get started”. Quick Tips Video: How to Use Webinars to Grow Your Email List Aweber Blog  [...]

Brandon Olson says, “You just finished writing the perfect email to your subscribers. Way to go! Now, how do you know all that time you spent crafting it was worth it? The answer lies in your email analytics. Analytics are an essential (and often overlooked) part of your email marketing strategy. When you know things like how many subscribers are opening your emails and what links they’re clicking, you get a look into how your subscribers feel about the content you send them. And as you discover the story told by your analytics, you can identify opportunities to make improvements and bring... [...]