The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Google releases two new ranking algorithm updates”. Google releases two new ranking algorithm updates It seems that Google releases a new ranking algorithm update every week. Last week, Google’s Matt Cutts announced that there is another algorithm update that targets web spam. What does this mean for your rankings and how must you react? Google doesn’t like web spam “In the next few days, we’re launching an important algorithm change targeted at webspam. The... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “How to benefit from backlinks (even without Google)” How to benefit from backlinks (even without Google) Many people are uncertain about the best way to get backlinks to their sites. There are one-way links, reciprocal links, nofollow links, paid links and more. This article will help you to improve your link building activities so that you get the most effective links for your site. Step 1: ask the right question If backlinks did not affect your rankings in any way,... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Have you received a Google Webmaster notice? Here’s what to do.” Have you received a Google Webmaster notice? Here’s what to do. During the last few weeks, Google sent many webmaster notification messages about unnatural links. If you have received such a message, here’s what you have to do to make sure that your website doesn’t get penalized. What is this Google unnatural links message? Google has sent the following message to many webmasters: “Dear... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Official: Google changes 50 things (+ to do list for your rankings)”. Official: Google changes 50 things (+ to do list for your rankings) Google has recently published their monthly “Search quality highlights” post. In March, Google made 50 changes. What are the most important changes and do you have to change something on your web pages? Not all of Google’s changes affect your rankings Most of the 50 changes that Google did in March won’t affect... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Why your backlink profile becomes even more important (and how to check it)”. Why your backlink profile becomes even more important (and how to check it) Last week, another large blog link network was penalized by Google. Having a good backlink profile has become more important than ever. How do you check your backlink profile, and are your rankings at risk? What exactly happened? Google’s engineers are working hard on eliminating spam from the search results. Last... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “How to react to Google’s over-optimization filter”. How to react to Google’s over-optimization filter Last week, Matt Cutts, head of Google’s anti-spam team, announced that Google is working on a penalty for over-optimized websites. What does this announcement mean to your website and how should you react to this announcement? Here’s what Matt Cutts said in detail: “We don’t normally pre-announce changes but there is something we are working... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “How to judge the quality of a backlink”. How to judge the quality of a backlink You want lasting results when you build links to your website. It does not make sense to invest your time in search engine optimization methods that are just a flash-in-the-pan. How do you judge the quality of a website? What is a good website and from which web pages should you get links? 1. The PageRank of a website is not that important Many webmasters only want to get backlinks from pages... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “How to understand Google’s latest ranking algorithm”. How to understand Google’s latest ranking algorithm In an online forum, webmasters are discussing Google’s latest algorithm. It seems that things have become very complicated and that it is difficult to keep up with Google’s latest changes. What can you do to get your website listed with Google’s latest ranking algorithm? Things have changed and you cannot follow the old rules The thread... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Official Google announcement: changes in the algorithm”. Official Google announcement: changes in the algorithm Yesterday, Google announced 40 changes in the ranking algorithm. The most important changes were another Panda update and changes in the way Google evaluates links. How do these changes affect the rankings of your web pages? Google’s Panda 3.3 update Google announced the following: “Panda update. This launch refreshes data in the Panda system, making... [...]

The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “Can your website visitors trust you? 4 things that you can do”. Can your website visitors trust you? 4 things that you can do. Before people purchase something on your website, they have to trust you. If your website does not look trustworthy, then you won’t get many sales no matter how many visitors your website has. There are four things that you should do to show your website visitors that your company can be trusted: 1. Show that your website represents a real... [...]