B2B Branding, Stories, Social Efforts, and Disruptive Innovation [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘B2B Branding, Stories, Social Efforts, and Disruptive Innovation: David Aaker on Marketing Smarts’ featuring David Aaker. George B. Thomas says, “Thanks to social media and technology, innovation is happening more often than ever. That’s the case for both your company and your competitors, however, so if you don’t bring something different to the picture, people will ignore you. That’s according to David Aaker, marketer and prolific author, who sat down with George B. Thomas on Episode... [...]