ReadWrite Highlights Eight B2B Content Marketing Practices that Work

B2B content marketing is all about using different content formats (video, audio, text, or other formats) to promote your product or service online to different businesses. ReadWrite contributor Irina Weber has published an article featuring eight b2b content marketing practices that work. She says, “B2B content marketing success lies in having a solid strategy, and it will prevent you from making one of the biggest content marketing mistakes to work blind. It is crucial to get your direction, prove the investment, and develop an effective action plan. Here are some valuable things to consider... [...]