Guide To B2B Customer Segmentation

B2B customer segmentation in 2025 will rely heavily on data analytics to categorize businesses based on their needs, behavior, and purchasing patterns. By targeting distinct segments with tailored solutions, companies can improve lead generation, streamline sales strategies, and foster stronger, long-term relationships. HubSpot contributor Nakul Kadaba has published an article featuring useful tips on getting b2Bb customer segmentation right. He says, “Below, I’ll explore five key methods for B2B market segmentation. For reference, you can use this comprehensive template to apply this... [...]