MarketingProfs has published a new episode of Marketing Smarts podcast ‘Tips, Tricks, and Hacks for B2B Email Marketing Success’ featuring Michael Barber. George B. Thomas says, “Is email dead? Hardly. “We’ve been having this conversation about the death of email for 15-ish years at this point,” Michael says. “What we’ve continued to see….is that email continues to drive incredible success for marketers who do it well.” Lists of emails purchased from a third-party are always bad, right? Well… not quite. “This idea of never... [...]

MarketingProfs has published a new episode of Marketing Smarts podcast ‘New B2B Email Marketing Techniques That Work Right Now’ featuring Jay Schwedelson. George B. Thomas says, “Technology is changing. Things that were true 10 years ago no longer apply. Jay and host George B. Thomas refer to the world of email marketing as “the wild wild west.” “There are no more rules,” Jay says, and then proves it by taking controversial stances. Here are a few of them: Open rates can be valuable (what?). Unsubscribes are a good thing, so don’t let them freak you... [...]