Guide To Using Images in B2B Emails

Using images in emails captures attention, making messages more engaging and memorable. Visuals enhance storytelling, increase click-through rates, and help convey complex information quickly and effectively. MarTech contributor Natalie Jackson has published an article featuring useful information on when and how to use images in B2B emails. She says, “Recently, I shared an example of a work email on LinkedIn, sparking a flood of opinions on whether images belong in B2B emails. It turns out, the question of “to image or not to image” is a surprisingly divisive topic in B2B. I would love... [...]