B2B Facebook and Instagram Ad Guide [Guide]

In August 2022, Meta announced new opportunities for targeting business customers across Facebook, Instagram, and WhatsApp. Social Media Examiner contributor Anna Sonnenberg has published the ‘B2B Facebook and Instagram Ad Guide’. She says, “The new B2B targeting options also align with Meta’s ongoing push to simplify audience segments. In addition, they complement the platform’s aim to automate campaign setup because they work with the new Meta Advantage Detailed Targeting tool. 4 Ways to Target B2B Customer Segments With Facebook or Instagram Ads As of August 2022, Meta’s... [...]