Tips To Find Right B2B Influencers

B2B influencer marketing leverages industry experts and thought leaders to build credibility, enhance brand awareness, and drive business relationships. It focuses on fostering trust and influencing decision-makers in professional networks. MarTech contributor Kim Davis has published an article highlighting six things you should look for in a B2B influencer. Davis says, “Almost 90% of B2B buyers prefer content from trusted B2B influencers over sales messages from B2B brands. That’s a statistic from a recent survey by LinkedIn and it echoes what Demandbase CMO Kelly Hopping recently told... [...]