B2B keyword research: A comprehensive guide [Guide]

Search Engine Land has published ‘B2B keyword research: A comprehensive guide’. Tom Demers says, “This article will walk you through the entire process of what to do – including three types of keywords many B2B companies ignore that you shouldn’t. The basics The first phase of keyword research is to build out a list of possible keyword targets. At this stage, you can be liberal with adding keywords here, as not all will make the cut as potential targets. Some fundamental keywords will be obvious. If you sell software that helps companies with pricing and quotes, you’re probably... [...]