As businesses engage in a digital landscape saturated with information, the ability to captivate and connect with an audience has become a strategic imperative. Enter the world of narrative-driven marketing, where the art of storytelling takes center stage. MarTech contributor Stephanie Trovato has published an article featuring useful tips to improve b2b marketing with the help of storytelling. She says, “This article dives into the nuts and bolts of storytelling in B2B marketing. How do you craft narratives that not only inform but also inspire action? How do you make your story resonate... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Power of Second Chances in B2B Marketing’ featuring Kellie Walenciak. George B. Thomas says, “It’s time to champion the underdog, says Kellie Walenciak in Episode 572 of Marketing Smarts. It’s easy to see where that refreshing take comes from: Kellie is the head of marketing and communications at Televerde, a company that provides incarcerated women with second chance opportunities. “Every milestone in revenue also marks another step towards transforming another life and granting... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Power of Second Chances in B2B Marketing’ featuring Kellie Walenciak. George B. Thomas says, “It’s time to champion the underdog, says Kellie Walenciak in Episode 572 of Marketing Smarts. “Unexpected paths can lead to the most breathtaking vistas. The unconventional, the outliers, what I’ve learned is they are the hidden gems of our industry,” she says. “It’s high time that we started embracing rather than pushing people away or discounting them, or buying into... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The What, Why, and How of Community- and Brand-Building for B2B Marketing’ featuring Mark Schaefer. George B. Thomas says, “Mark Schaefer, author of Belonging to the Brand: Why Community is the Last Great Marketing Strategy, has a lot of ways to answer that question, and he goes into many of them in Marketing Smarts Episode 534. It’s the oldest kind of marketing on the planet, he says, because communities give back to the customer instead of asking something of them: “It’s the only kind... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Attention Economy—How Time Affects Your B2B Marketing Efforts’ featuring Doug Binder. George B. Thomas says, “That concept is the catalyst for Doug Binder’s philosophy on experiential marketing. “We have streaming, we have social, we have podcasts and webinars, not to mention all of the binge opportunities….but we still have 24 hours in the day,” he explains.” You have to choose, what’s worth my time, what is going to deliver value to me.” In Episode 529... [...]

This is a reminder for the MarketingProfs webinar to be held on January 17, 2023. MarketingProfs is hosting a webinar ‘Six Steps to Future-Proof Your B2B Marketing for Greater ROI in 2023’ on Tuesday, January 17, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join veteran B2B marketing expert Michael Brenner to learn six practical steps you can take right now to start meeting buyer needs and your CEO’s expectations. Join us to learn how to: Differentiate between marketing with content vs. true, effective B2B Content Marketing Implement practical, feasible content... [...]

ROI-focused content is the key to solving both challenges in 2023. But it’s going to require a change in mindset, a focus on your buyers, and the courage to fight for ROI-producing content over unwanted, impersonal, assembly-line promotions. MarketingProfs is hosting a webinar ‘Six Steps to Future-Proof Your B2B Marketing for Greater ROI in 2023’ on Tuesday, January 17, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join veteran B2B marketing expert Michael Brenner to learn six practical steps you can take right now to start meeting buyer needs and your CEO’s... [...]

Forrester has made available the replay of its webinar ‘Planning Guides 2023: B2B Marketing Leaders’. The Forrester team says, “Forrester’s 2023 Planning Guides can help marketing leaders ease annual planning decisions, with insight into the investment priorities driving business growth for the challenges ahead. Watch this webinar to learn how and where your peers are increasing their investments – and scaling back.  What Will You Learn?  Top 2023 planning priorities  Where to invest – and divest   Investment trends of high-growth companies   Three areas of investment... [...]

New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. MarTech is hosting a webinar ‘Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand’ on Thursday, August 25, 2022. The SEL team says, “For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Join Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, as he shares his process for... [...]

New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. MarTech is hosting a webinar ‘Leap or Linger: Determining Which Ad Platforms to Test for Your B2B Brand’ on Thursday, August 25, 2022. The SEL team says, “For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your target audience. Join Eric Hatzenbuhler, Senior Digital Marketing Manager at MNTN, as he shares his process for... [...]