MarTech has published ‘B2B Marketing Automation Platforms – A Marketer’s Guide’. The MarTech team says, “Discover the benefits of marketing automation and find the perfect platform for your business. This MarTech guide highlights market trends, key players, and expert tips for implementing marketing automation software. Marketing automation platforms automate repetitive tasks, engage customers across channels (email, social media, mobile), and personalize content for a stellar customer experience. By integrating with CRMs and CDPs, they gather valuable data for insights... [...]

August 18th, 2023
in B2B Marketing Trends, B2B Marketing Tools
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