Your Guide to B2B Marketing Basics [Guide]

B2B marketing is the way businesses generate demand from other businesses for their products and services. It’s about selling to corporate customers rather than individuals and it requires different marketing tactics and strategies. Digital Marketing Institute contributor Clodagh O’Brien has published ‘Your Guide to B2B Marketing Basics explaining b2b marketing. He says, “There are four types of B2B markets based on the type of business involved and what each offers. These include: 1.Producers – These are companies that create something using your resources such as a restaurant,... [...]