The Attention Economy—How Time Affects Your B2B Marketing Efforts [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘The Attention Economy—How Time Affects Your B2B Marketing Efforts’ featuring Doug Binder. George B. Thomas says, “We’ve all said it: Someone tries to convince us to watch or read or listen to something, and we ramble off everything else we have to do and usually end with, “There’s only 24 hours in a day.” That concept is the catalyst for Doug Binder’s philosophy on experiential marketing. “We have streaming, we have social, we have podcasts and webinars, not to mention... [...]