Your Guide to B2B Marketing on TikTok

TikTok for B2B marketing offers a unique way to engage professionals with short, creative videos that showcase expertise, company culture, and industry insights. By leveraging trends and storytelling, businesses can enhance brand awareness and build trust with a broader audience. MarTech contributor Constantine von Hoffman has published an in-depth article on b2b marketing on TikTok. Hoffman says, “Data from TikTok and Nielsen also found that the platform is the fastest-growing channel for product discovery. According to the data, 15% of product discoveries begin on TikTok. According to... [...]