The B2B Marketing Organization of Tomorrow [Report]

LinkedIn has published a new report ‘The B2B Marketing Organization of Tomorrow’ featuring insights from the 2024 B2B Marketing Benchmark. The LinkedIn team says, “The B2B marketing team of the future is likely to be more agile, data-driven and customer-centric than ever before. Teams will still need a strong foundation of traditional marketing skills, but they will also need to be proficient in newer, more specialized capabilities to thrive in a rapidly changing environment. The B2B marketer of the future must be a versatile and multidisciplinary professional who can blend established... [...]